Born in a suburban backyard with nothing but creative courage and a passion for single-variety arrangements, Everything's Coming Up Sunflowers specialises in bold event floristry that refuses to follow the well-worn path.
REIMAGINE PURPOSE #2 :: IT’S NOT WHAT YOU THINK
I’m not your typical florist.
Our signature approach? Creating unforgettable floral moments using a single bloom type or colour, transformed through unexpected composition, context, and presentation. No fancy studio. No massive budget. Just pure creative vision bringing your celebrations to life.
REIMAGINE PURPOSE #2 :: READ BETWEEN THE LINES
My approach to event floristry.
SINGLE-VARIETY OR COLOUR STATEMENTS
Bespoke Event Installations
Transforming ordinary spaces into extraordinary experiencesCelebration Arrangements
Marking life's moments with deliberate distinctionCorporate Disruption
Bringing creative courage to business environments
Every creation begins with the question:
”What if we did this differently?”
REIMAGINE PURPOSE #2 :: BEHIND THE PETALS
Do you stand out or blend in?
FEWER ELEMENTS, GREATER IMPACT
Signature Style
One flower type, one clear vision
Unconventional Settings
Finding beauty in backyard spaces
Resource Maximisation
Using what's at hand in unexpected ways
Deliberate Documentation
Capturing the chaos behind the creation
It started with distinctiveness and everything else grew from there. The result? A floristry business built not on convention but on creative conviction.
When you strip away the noise of multi-floral displays, what remains is pure, focused intention.
DOWNLOAD THE PLAYBOOK >> SCROLL DOWN
HUH? I THOUGHT YOU WERE ALL ABOUT DESIGN, BRAND AND MARKETING?
You’re right to
be confused.
That’s by design.
DOWNLOAD THE PLAYBOOK >> SCROLL DOWN
REIMAGINE PURPOSE #2 :: THIS ISN’T ABOUT MISDIRECTION—IT’S ABOUT DEMONSTRATION.
What if you did it your way?
THE PRINCIPLES THAT BUILT THIS FLORISTRY BRAND WORK CAN BE THE SAME FOR ANY SERVICE-BASED BUSINESS FACING THE SAME CHALLENGES.
Limited time. Limited budget. Unlimited conventional advice on how things "should" be done. But what if the greatest barrier to standing out isn't resources—it's permission? What if your quirks aren't liabilities but your most valuable assets? What if the chaos of start-up life isn't something to overcome but something to harness?
This playbook answers those questions with practical steps any service business can implement today.
Everything's Coming Up Sunflowers shows exactly what happens when a start-up embraces creative courage from day one.
Order your flowers here …
This FREE playbook is for start-ups with a rogue tendancy.
A gloriously excessive outline for service-based businesses ready to stand out without selling out. Florists, writers, wellness providers, hospitality ventures, personal brands and other bold beginners who suspect their strangest ideas might be their strongest assets. It’s the “what to do” to step into your potential for those that are tired, bored and overwhelmed by the “shoulds”.
WANT IT FOR FREE? SIMPLY COMPLETE THE BELOW …
It began with an itch I couldn’t scratch.
Not a strategy.
Not a marketing plan.
Just an idea.
What is this?
The idea of an image became the catalyst for Reimagine Purpose, a three-part series exploring what happens when we trust our creative instincts without justification.
Everything’s Coming Up Sunflowers is Part Two in the series. This is a start-up story that never really started. What you’re witnessing isn’t just another florist shop launch. It’s a manifesto disguised as a business that never existed.
Watch as I create a brand from nothing but summer chaos, a clothesline, and the audacity to believe weird works better than safe. This isn’t how business ‘should’ look. That’s entirely the point.
Reimagine Purpose’s value? Proof that our most meaningful work often comes from those persistent ideas that make no sense on paper but feel undeniably right.
The seed of something
Every successful business begins as someone's wild idea. This one sprouted in a backyard with nothing but creative courage and the conviction that doing things differently isn't just an option—it's an advantage.
This approach isn't unique to floristry. The courage to question industry conventions, transform limitations into strengths, and create something deliberately distinctive works across any service business.
The playbook documents not just the birth of a floristry business, but a transferable methodology for standing out in any crowded market. We've simply used flowers as our medium—the principles work whether you're:
A florist tired of creating the same arrangements as everyone else
A copywriter who wants clients to actually remember your name
A wellness practitioner stuck in a sea of identical Instagram accounts
A consultant competing with bigger firms who smaller ideas
Any service business with more guts than budget
Scroll back up and download "The Playbook" now and discover a transferable approach to turning creative courage into business distinctiveness.
Why we filmed a business launch in one chaotic take … well, why not?
When you specialise in creating extraordinary floral moments from single varieties, your business launch should be just as distinctive as your arrangements.
This one-take backyard film wasn't just a quirky way to announce a business's arrival—it was a deliberate manifestation of my entire business philosophy:
Authenticity over polish — Just as the arrangements celebrate the raw beauty of focused simplicity, this film embraces the beautiful chaos of real moments.
Community creation — Floral arrangements represent connection [whether you're celebrating an occasion, commemorating or congratulating]; this launch literally is a collection of friends and family members in one suburban backyard to capture all of these things in support of this creation.
Resourceful creativity — The business transforms ordinary spaces with extraordinary vision, turning limited resources into distinctive advantages, so why not represent this in both the floristry and marketing.
Pattern interruption — When every other florist shoots in pristine studios with perfect lighting, I chose sprinklers, cricket bats, and clotheslines to showcase the distinct creative approach that's applied to all that is created.
Most start-ups naturally have an element of chaos [or at least the unknown]. Leaning into this and capturing a business's launch amidst life's seemingly regular day-to-day chaos just made sense. This juxtaposition perfectly represents not only what this creative can do for events [creating focused floral moments that stand out against any background] but also what I seek for clients.
This isn't just how we launch—it's how we create.
Again, we weren't supposed to create this. There is in fact no client brief, or client actually. No deadline. No tangible outcome to measure success against.
Just Stef and Michael [Stef Hanson Productions] with her camera, a collection of our nearest and dearest willing to do pretty much anything we requested, and me [Renee, Cultivate Assembly] with a vision.
Behind the chaos
The most
unnecessary
florist that ever was
Everything's Coming Up Sunflowers sells no actual flowers. Literally none.
It's not a lead magnet for a floristry course. It's not trying to build a client list for actual events. It's not even really about flowers.
This business exists purely because it demanded to exist. Because sometimes leaning into creative courage is building something with absolutely no justification beyond “what if we did?” That's the point of this entire project. To show that the brands we create without permission—without waiting until we're “ready” or “established enough”—often become the most distinctive.
I created an entire florist brand and business launch using only what we had on hand. Not to sell flowers, but to demonstrate what happens when service businesses embrace creative courage from day one.
The principles work. So well, in fact, that people have already tried to book this non-existent florist for real events. That's the power of deliberate differentiation.
THE LIMITATION?
FOR START-UPS, THIS PERMISSION BARRIER APPEARS EVERYWHERE
"You're not established enough to have a distinctive style"
"You need to look like everyone else to be taken seriously"
"Save creativity for later, after you've succeeded"
These invisible walls hold back more businesses than any resource limitation ever could.
The barrier was never
skill or capability—
it was permission.
The bigger story
This is the second chapter in a three-part exploration of creative courage. A trilogy of increasingly bizarre projects designed to show what happens when we break free from expectation.
Everything’s Coming Up Sunflowers is a faux-floristry business created to capture the medley of creative + day-to-day + connection + community … a cauldron of chaos that many start-ups are juggling that can be utilised as opportunity rather than hurdles. This is all about appetite—for risk, for play, for making things that make no sense until suddenly they do.
It's proof that our weirdest ideas aren't liabilities. They're assets waiting to be weaponised.
Your turn
Start small. Take that odd little idea you've been sitting on for your business—the one you've never shared because it seems too strange—and give it one concrete step forward this week.
Share it with a friend. Say it out loud. Look around your everyday business environment as a canvas for an idea—what opportunities are hiding in plain sight?
What if your business limitations aren't obstacles but opportunities for distinction?
What's your equivalent of a backyard floral photoshoot that breaks all the rules?
WHAT THE HECK DOES ALL THIS MEAN?
Create without permission,
because the rules were
never written for what only
you can imagine.
keen to explore
your potential?
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Scroll back up and download this resource for service-based start-ups … you;re welcome!
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YES, OF COURSE THERE IS MORE THAN WHAT YOU SEE HERE AND ON SOCIALS! Subscribe HERE and you will get even MORE insights and ideas and bolsterings of creative courage.
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Book a call, let’s chat, let’s explore what’s holding you back or what you want to lean into. There is no end to the possibility when you share your ideas [SUBSCRIBE HERE AND YOU CAN ACCESS A FREE 30 MINUTE DISCOVERY CALL DIRECT WITH RENEE]